What's the key to the perfect elevator pitch? Judges from the Rice Business Plan Competition (RBPC) have witnessed thousands of elevator pitches over the past 12 years, and know what works (and more importantly, doesn't work). In this video, Rice Alliance Managing Director Brad Burke, RBPC judges David Wells of Kleiner, Perkins, Caufield and Byers, Claudia Hertzog of Waste Management and Blair Garrou of DFJ Mercury, and 2005 RBPC winner Nicholas Seet, founder of Auditude and 2010 RPBC competitor Ashok Kamal, co-founder of Bennu, share their tips for a flawless elevator pitch.

02:34 mins, "The Perfect Elevator Pitch" Transcript