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"Meet the Mormons" Film and the 4 Ps of Marketing: Devin Shelley, Marketing Director
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Online Learning Media
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Devin Shelley was the Marketing Director of the 2014 film "Meet the Mormons" produced by The Church of Jesus Christ of Latter-day Saints. In this mini-documentary, he discusses how the 4Ps of marketing applied to an awareness campaign for the film. He is now the Director of Awareness and Access at The Church.
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This discussion was created for educational purposes only and specifically for BYU-Idaho students in Social Media Marketing classes. Please do not share it outside of the BYU-Idaho community.
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Sources:
https://youtu.be/n2Y8Jalsf54
https://youtu.be/S5d6hPgDdFA
https://youtu.be/tED8ksszgA4
https://www.youtube.com/user/MeettheMormons
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Royalty-Free Music:
New Beginning by Rafael Krux
Link:
https://filmmusic.io/song/5692-new-beginning-
License:
http://creativecommons.org/licenses/by/4.0/
Inspiring Teaser by Rafael Krux
Link:
https://filmmusic.io/song/5672-inspiring-teaser-
License:
http://creativecommons.org/licenses/by/4.0/
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