Part 1 of 12 - This module introduces viewers to the field of supply chain management. It describes the complex supply chain of a simple product, a bottle of water. The video also illustrates the importance of supply chain managers and their skill sets in our modern global economy for both manufacturing and service industries. In defining supply chain management, the video also hopes to educate and inspire business students, young and old, about the opportunities available to those with supply chain management degrees.

This is the first installment in Arizona State University's twelve-part introduction to supply chain management video series. ASU, the W. P. Carey School of Business, and the Supply Chain Management Department are proud and happy to share this video series with supply chain management departments, supply chain instructors, career specialists in high schools and universities, as well as industry leaders in an effort to inspire a new generation of supply chain management professionals across the country and around the world.

Further installments in this series will be made available during the spring of 2010. For more information, visit W. P. Carey's SCM Web site at http://wpcarey.asu.edu/scm or send an e-mail to wpcarey.scm@asu.edu.