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Twitter ads allow you to extend the reach of your content to a relevant twitter user. You can promote Tweets that are published organically, or choose to create Tweets that are only promoted to the audiences you target. You only pay when people you target engage or view or take action based on your bid.
Twitter Advertising Campaign Objectives (Some Objectives are deterrent form other social media)
Promoted tweets
Promoted tweets are advertiser pays to display to people based on targeted audience.
Promoted Twitter Account
Promoted Accounts are displayed in followers’ timelines, as well as in the Who to Follow suggestions and search results.
Promoted Trends
Promoted Trends allow you to promote a hashtag at the top of that list with content.
Other Objectives
Simple steps to run twitter ads (Twitter Campaign)
Create ads Account Using your Twitter account or Email address
Click "Create campaign" in the top right corner of your Ads manager
Choose campaign objectives (Depend on your goal. Like: Video Ad)
Choose your campaign, choose your funding source, and set campaign dates and budget
Setup your first ad group. Start and end times (optional)
Select the bid type you would like to use in your campaign (Automatic bid or Maximum bid
Setup the target Audience (location. Demography. Interest and more)
Choose the Tweets for your campaign. You can also customize the Twitter locations you'd like your Tweets to serve on this step
Review your final campaign setup on the tab. If you would like to add additional ad groups to your campaign, you can do on this screen
Launch your Tweet campaign!
Viewing your Campaign results
Ads Manager Overview section can see key metrics such as total spend, results (Tweet engagements. Impressions. Video View. App install Etc.), cost per result and many more
Learn more about how to use Ads manager to view and download metrics.
