Have you ever wondered how Southwest used "activity fit" to make their airline uncopy-able? Or how Urban outfitters settled on a market niche targeting self-important city-dwellers?
We'll use Michael Porter's famous article, "What Is Strategy?" to tackle these questions and more in this special Hipster--Kombucha! Kale! Fixies!--summary of Porter's article. I think this is the most useful business strategy article ever written, and it's great for anyone:
* Trying to tackle a thorny strategy problem at work
* Prepping for a job interview
* Studying for your business exams
In the video, you can see my summary of Porter's 3 key strategies mixing in examples from from the article (Southwest), my own teaching materials (Lyft), and, just because, things hipsters like--Avocado Toast, anyone?
Entirely Unnecessary jokes:
How did the hipster burn his tongue? He drank his coffee before it was cool.
How many hipsters does it take to change a light bulb? You haven't heard of it. It's an obscure number.
