Watch these kids being tempted with marshmallows as they go through the "marshmallow test". Like the one originally designed by Walter Mischel (http://en.wikipedia.org/wiki/Marshmallow_experiment).
And Dr David Walsh has an important message for parents to keep in mind.
Watch more kids' videos here: http://wcco.com/specialreports/marshmallow.test.kids.2.873001.html
In fact you can run a marshmallow test yourself - it's a fun and educational thing to do with small kids :) There are some homemade videos already available on Youtube.
Adult shopaholics should watch this with extra attention :)
