Discover the key to successful customer retention with "Renewal Sales & Account Management: 5 Secrets to Improve Customer Retention." This video explores strategic approaches from the ValueSelling Framework tailored to renewal sales and effective account management. Learn how to maintain and grow your customer relationships through techniques that ensure ongoing value and satisfaction.
According to Harvard Business Review, increasing customer retention by just 5% can boost profits by 25% to 90%. Gain insights on how to assess customer needs continually, align solutions effectively, and communicate the ongoing benefits of your partnership. These five secrets will equip you with the tools needed to not only retain valuable clients but also to turn them into long-term advocates for your brand.
In this video, we cover:
- Current B2B Sales Landscape: 02:33
- Balancing Hunters and Farmers in Sales: 04:30
- Building Consistency in Your Sales Process 06:28
- The Importance of a Solid Customer Retention Strategy: 08:58
- Why Do People Cancel During Renewal Sales: 10:38
- How to Re-qualify Sales Opportunities: 11:45
- Renewal Sales Start from the Day 1: 15:45
- First Contact with Customers: 18:58
- Set Expectations Early with Buyers: 21:27
- Align to Your Buyer's Strategy: 24:50
- Create a Strong Vision Match: 28:40
- How to Ask for the Renewal Sale: 30:58
- The Key to Asking Better Sales Questions: 34:23
Learn more about ValueSelling:
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#CustomerRetention #AccountManagement #RenewalSales #ValueSelling #B2BSales
